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Eastman’s Tritan™ Makes “My Bottle” Concept Fit for Trending Market Segments

Published on 2017-04-20. Author : SpecialChem

The Expanded My Bottle Line is Being Launched in Three Sizes (600, 800 and 1100 ml) and Seven Vibrant and Durable Colors
The Expanded My Bottle Line is Being
Launched in Three Sizes (600, 800 and 1100 ml)
and Seven Vibrant and Durable Colors
KINGSPORT, Tenn., USA -- Since its inception in 2007, Steelo Containers has been among the pioneers of design innovations that satisfy market trends.

Differentiating the Steelo My bottle concept in the cluttered Indian water bottle market required a material change—so the new bottles are made with Tritan™ from Eastman.

Expanding Design Capabilities and Durability


Mr. Santosh Mundra, Director with Steelo, said:
“We are excited about launching our new bottles made with Tritan. The new My bottle products are designed with a world-class material to satisfy the unmet needs of quality- and health-conscious Indian consumers.”

BPA-free Tritan


Tritan is a BPA-free food-grade polymer that is durable enough for any user. With its unique hinged cap to protect the spout and its handy sling-along strap, it’s ideal for school or to throw into the gym bag. Plus, it has the striking good looks to stand out at home or in the office.

Santosh Mundra added:
“The My bottle concept is all about giving young, active consumers a bottle they can be proud to call their own. To help each customer express his or her individual style, we offer three sizes and seven colors: light green, red, olive green, purple, black and orange.”

Steelo has drawn on Eastman for technical and market support to help educate consumers about Tritan toughness through seminars and online assets.

The new My bottles will be available initially through distributor chains, super markets, schools and colleges—followed by retail stores and online sales.

About Eastman Chemical Company


Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty business, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end markets such as transportation, building and construction, and consumables.

About Steelo Containers LLP


Steelo Containers LLP is among the leading manufacturers and sellers of water bottles, sports bottles, food containers and other household products across India. Steelo core values have always been creativity, innovation and building long-term relations with consumers and business associates. Since its inception in 2007, Steelo has earned a reputation as a trusted pioneer. The company continues to introduce numerous designs under the Steelo brand and has become a household name across India.

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Source: Eastman Chemical Company
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