|KRAIBURG Expansion in Korea
SEOUL -- KRAIBURG TPE
has opened a new sales office in Seoul, Korea, in January 2017 to accommodate rapid growth and leverage in the Asia Pacific region.
Expansion into Korea
KRAIBURG TPE’s expansion into Korea is spurred by escalating demand for premium TPE products
in the Asia Pacific region. Currently, the Asia Pacific region is one of the largest market for TPEs.
- KRAIBURG TPE Korea Ltd. will therefore be focusing on the key markets, namely automotive, consumer, medical and industry.
- KRAIBURG TPE Korea Ltd. will be the 5th local representation after Kuala Lumpur, Bangalore, Hong Kong and Shanghai. Mr. TaeYun Kim has been appointed its new country manager.
Roland Ritter, Director Asia Pacific, said:
“The new facilities in Korea underline the international strategy of KRAIBURG TPE to support local markets and services.”
Its strategic location in Seoul will enable the sales office to access the excellent infrastructure available. It will also be geographically closer to existing and potential customers, locally and abroad. For domestic customers, KRAIBURG TPE Korea Ltd. expects to increase market share by providing localized technical and commercial services while developing and enhancing Korean business out of Korea by utilizing KRAIBURG TPE’s global presence.
The new sales office will fulfil the company’s strategic expansion program and approach customers’ diversified needs across the Asia Pacific region and emerging markets.
About KRAIBURG TPE
KRAIBURG TPE is a global manufacturer of thermoplastic elastomers. From its beginning in 2001 as subsidiary of the historical KRAIBURG Group founded in 1947, KRAIBURG TPE has pioneered in TPE compounds, today being one of the competence leaders in this industry. With production sites in Germany, the US, and Malaysia the company offers a broad range of compounds for applications in the automotive, industrial, consumer, and for the strictly regulated medical sectors. The established THERMOLAST®, COPEC®, HIPEX®, and For Tec E® product lines are processed by injection molding or extrusion and provide numerous processing and product design advantages to manufacturers.
Source: KRAIBURG TPE