The Universal Selection Source: Plastics & Elastomers

Online Course

Actives Selection (AHA, Retinol, Caffeine...) for Successful Claims & Effects

This is a Past Course

Recorded on Apr 6, 2016

Better select, use & showcase your cosmetic “actives” (AHA, Caffeine, Retinol...) among the hundreds launched each year and find the one that will give you successful claims & effects

Karl Lintner will provide a checklist to better select the right active ingredient, and share some advice to showcase your actives. To make it tangible, he will use 7 real-life case studies: hydration, anti-aging, oil-control, whitening...

Read the full Course Outline

Karl Lintner - Cosmetics Presented By:
Karl Lintner

Length: 90 min

Course Type: Formulation
Level: Intermediate

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.wmv Courses Recording, Presentation Slides & Transcript of Q&A session

Why should you view this course?

Hundreds of new cosmetic ingredients are presented each year as "actives" to the formulators and marketers. Unfortunately, the large and more or less good quality offering makes it very difficult to handle. With good ingredients selection, you can take a real technical & marketing advantage! Join this course and you will:


  1. Identify more easily active cosmetic ingredients offering successful formulations & marketing stories (within the limits of cosmetic language) with an exclusive checklist
  2. Review how to use active ingredients in cosmetic formulations for better penetration, physiological effects… through 7 real-life cases
  3. Make the most of substantiated results (in vivo, cell, gene activation…) to develop evidence-based claims*

*If you run a clinical trial with positive results (wrinkle effects), it is STILL not a drug, as long as the claims and presentation of the product are within the limits of cosmetic language.

Who should view this course?

  • Cosmetic Formulators in charge of selecting ingredients for their products
  • Course Outline

    The following sections will be covered during this session:

    1. Intro: clarify some myths around cosmetic "actives" (skin penetration, cosmeceuticals…)

    2. What is an "active" ingredient? Everything in the formula is a potentially "active" ingredient. But which one leads to successful claims?

    3. What can a well-used active bring both in terms of cosmetic effects and marketing claims? 7 case studies on hydration, anti-aging treatment & prevention, oil-control, whitening, hair-care, slimming

    4. Evidence based cosmetics: old hat or new trend?
      • Cosmetic claims across the ages
      • Criteria for evidence based cosmetics

    5. How to select the right ingredient for the right claims: exclusive checklist from Karl Lintner!

    After attending this online course, you will be able to answer the following questions:
    - what active ingredients really are?
    - what can a genuine active ingredient do and how?
    - how to fully benefit from an active performance?
    - do regulations allow ingredient penetration?
    - how to re-use ingredient activity testing results to build reliable evidence-based claims?

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    Members Reviews

    Very good understanding on what is very important to choose an active and on what we should be careful and ask more details to supplier.

    Sanela K. , from kanebo paris office

    Excellent! It helped highlight the key elements in the process of choosing actives for formulations.

    Lida M. , from Cosmetica Laboratories Inc.

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