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Amcor Flexibles Develops Renewable PE-based Bread Bag for Hovis' Seed Sensations

Published on 2014-08-01. Author : SpecialChem

Amcor Flexibles is proud to be a driving force with Hovis Ltd in the development of the brand new Hovis Seed Sensations bread bag made with predominantly renewable polyethylene (PE). This is a significant sustainability improvement for the brand as the Seed Sensations bread bags made with renewable plastic have a 75% lower product carbon footprint than the former traditional bread bags made with plastic from non-renewable fossil sources. Seed Sensations, the most premium product in the Hovis range, is the first to be relaunched using renewable PE bags.

"The attention to detail from the team at Amcor Flexibles has been a key part of the smooth introduction of the new packaging format", said Richard McQuillan, Hovis Marketing Manager at Hovis Ltd. "We knew we had a breakthrough proposition with the new renewable PE bread bag and have been able to work closely with Amcor Flexibles to both maximize the development and ensure we gain official certification. The Product Carbon Footprint of this product has been certified by the Carbon Trust. As part of the total Hovis Seed Sensations brand re-launch, we will be communicating about the reduction in carbon footprint on pack and on our website so that our consumers understand the importance of this change for the environment".

"As a global packaging leader, Amcor Flexibles has a responsibility to manage the environmental impacts of all its operations and products. The Advanced Sustainability Stewardship Evaluation Tool (ASSET™) is a key element in Amcor's journey towards excellence in sustainability", says Dr. Gerald Rebitzer, Amcor Flexibles Europe & Americas Sustainability Leader. "In May 2012, the background methodology and data content of ASSET™ successfully achieved certification from the Carbon Trust, a global leader in carbon management and carbon footprint certification. We are delighted that we have been able to support the Hovis Seed Sensations re-launch with ASSET™ delivering a significant improvement that benefits the complete value chain."

About Amcor Flexibles Europe & Americas

With 68 plants in 21 countries, Amcor Flexibles Europe & Americas, a division of Amcor, is among the market leaders and one of the world's largest suppliers of flexible packaging. It delivers innovative packaging solutions and provides enhanced quality products for the food, beverage, pharma, personal care, medical and industrial markets. Its award winning approach towards sustainability makes Amcor Flexibles Europe & Americas the preferred partner for customers looking for responsible packaging solutions.

About Amcor

Amcor (ASX: AMC) applies art and science to create responsible packaging solutions that enhance the products people use in everyday life. With global leadership positions in flexible and rigid plastics packaging, Amcor continually innovates to find new and better ways to protect essential products such as food, beverage, pharmaceutical, medical, personal and household goods. Headquartered in Melbourne, Australia, Amcor employs 27,000 people worldwide and has operations across 43 countries.

About Hovis Ltd.

Hovis Limited is a vertically integrated baking and flour milling business jointly owned by The Gores Group (51%) and Premier Foods plc (49%). The Company was created in April 2014 to help release new investment to upgrade its operational infrastructure and reinvigorate the Hovis brand, building on its rich heritage. The Company is head-quartered in High Wycombe, UK. Hovis Limited employs approximately 3,800 people at 10 bakeries, 6 flour mills and 2 regional distribution centers across the UK. Hovis is one of the largest bakery brands in the UK and amongst the best known food brands in the country.

About the Carbon Trust

The Carbon Trust is an independent company with a mission to accelerate the move to a low carbon economy. The Carbon Trust: advises businesses, governments and the public sector on opportunities in a sustainable, low carbon world; measures and certifies the environmental footprint of organizations, products and services; helps develop and deploy low carbon technologies and solutions, from energy efficiency to renewable power.

Source: Amcor


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