Industry News

FootJoy Leverages Lubrizol’s TPU to Achieve Superior Traction in Its Spikeless Golf Shoe

Published on 2020-12-11. Edited By : SpecialChem

TAGS:  Rubber Replacement   

footjoy-golf-shoe FootJoy ingenuity’s new FJ Stratos™ spikeless golf shoe leverages Lubrizol’s advanced material science to help provide exceptional traction on and off the course. The new FJ Stratos shoes will be merchandised with a sticker drawing attention to the shoe’s VersaTrax+ outsole design and ESTANE TRX TPU. FJ Stratos shoes, in styles for men and women, will be available commercially in December 2020.

Superior Traction on Wet and Dry Surfaces

An alternative to rubber, ESTANE® TRX TPU from Lubrizol offers superior traction on wet and dry surfaces. The material’s flexibility also helps ensure the successful molding of FootJoy’s patented revolutionary anti-channeling tread pattern, which is engineered to provide total traction coverage. There are multiple ESTANE TPUs of different hardness levels in the VersaTrax+ outsole, including the variants utilized by FootJoy, for superior traction.

The all-new VersaTrax+ outsole delivers the best combination of uncompromising on-course traction with genuine off-course versatility,” states Richard Fryer, director of product management, FootJoy Footwear. “Lubrizol’s ESTANE TRX TPU is a critical enabler to ensuring that performance.”

“Lubrizol’s TPU solutions continue to be leveraged across industries in innovative new ways, from uses in personal protective equipment critical during the pandemic to high-performance fabric and footwear that benefit our personal fitness,” says Kenneth Kim, footwear market development manager, Lubrizol. “We are so pleased to be a part of FootJoy’s solution and see our science propelling innovation across the footwear category.

Source: Lubrizol
Back to Top