TAGS: Green and Bioplastics Creativity with Plastics
Timberland unveils the Brooklyn EK+, an Earthkeepers® Edition footwear collection reflecting the brand’s eco-innovation.
Designed on the Theme- “Reduce. Recycle. Rethink.”
The new Timberland® Brooklyn EK+ was designed and made in line with the theme of “Reduce. Recycle. Rethink.” It features uppers, linings and laces made of 100% ReBOTL™ material (recycled plastic bottles), and soles made with 34% recycled rubber. The sport-inspired silhouette is lightweight, and features the Aerocore™ Energy System for high-rebound cushioned comfort, and suitable for lighter weather, and a lighter footprint.
“Around the world, the use of plastic water bottles is on the rise, and many of these end up in our landfills and oceans,” said Colleen Vien, sustainability director for Timberland. “At Timberland, our goal is for 100% of our footwear to have at least one major component made using recycled, organic or renewable material. Today we’re at 75%, thanks to styles like the Brooklyn EK+.”
The new Brooklyn EK+ Collection has been launched at Timberland® retail stores in the U.S. and Europe, as well as online at timberland.com. Over time, Timberland has given the equivalent of more than 345 million plastic bottles new life in its products.
Source: Timberland