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Frost & Sullivan Honors KRAIBURG TPE with 2015 Best Practices Award

Published on 2015-07-31. Author : SpecialChem

WALDKRAIBURG -- What KRAIBURG TPE, a global developer and manufacturer of thermoplastic elastomers headquartered in Waldkraiburg, Germany, defined as the company's core competences some time ago, has now been noticed and acknowledged from outside. Frost & Sullivan, a global market research and consulting firm, honored KRAIBURG TPE with the “European Frost & Sullivan Award for Customer Value Leadership 2015”. "Our thorough analysis of the European thermoplastic elastomers market identified KRAIBURG TPE as unique and influential market participant when it comes to its measures taken to increase the customer value in 2015. The top compounder in this market section, KRAIBURG TPE has been one of the market leaders for many years and has a great customer base all over Europe", Shubhayan Sarkar, research analyst for chemicals and materials with Frost & Sullivan, justifies the decision of the jury. KRAIBURG TPE has established its pioneering role in the European market with its superior product performance, custom-engineered solutions, value-adding service models and a consistent customer service.

KRAIBURG TPE Earns 2015 Best Practices Award
Fig. 1: KRAIBURG TPE Earns 2015 Best Practices Award

"We are very glad to be presented this award by Frost & Sullivan, because these experts in added value have thoroughly analyzed our products, customer relations, and processes. The Customer Value Leadership Award is both demonstrating our leading position in the market and inciting us to maintain this position by all means”, Oliver Zintner, Director EMEA with KRAIBURG TPE, says.

Market analysis identifies unique selling propositions

Frost & Sullivan attests the TPE manufacturer to have struck a fine balance between price and performance. Customers not only buy thermoplastic elastomers from KRAIBURG TPE, but they also receive a total package with a comprehensive 360° service. This forms the basis for an honest partnership between customer and seller and is, according to Frost & Sullivan, a genuine unique selling proposition of the company.

Moreover, progressive technologies and continuous improvements enable KRAIBURG TPE to constantly provide new solutions for applications for the automotive, industry and consumer sectors as well as for the strictly regulated medical applications. Another criterion is the absolute customer focus, which includes both customer-engineered material solutions and consistent support from the development of a product to its commercialization. The company conducts internal workshops to train the sales representatives and technicians on its customers' applications to enable them to enhance the local support. "Based on this sound expert knowledge of thermoplastic elastomers, our staff members are able to cater even better for our customers' special needs. We observe our markets, analyze the requirements and criteria our customers are faced with, and develop in cooperation with them specially geared compound solutions", Michael Pollmann, Director Sales and Marketing EMEA explains.

This is where KRAIBURG TPE sees the potential for actually distinguishing itself from the competition. Of course, efficient processes, a modern production, global vicinity to OEMs and an international distribution and after sales network are central, too, to a medium-sized business. But these factors are 'compulsory exercises', as it were. Using the same metaphor, the free program with TPEs is to focus on the customer and thus to secure the leadership in innovations as well. After all, the best ideas often come up in designing applications in practice. For only the one who, by giving product details, is able to express special features required from a TPE or who wants to go specific production ways will advance the production development at the material manufacturer.

Increasing the brand value

Its focus on sustainability and recyclable solutions has helped the company reinforce its brand. The brand value got an additional boost by the global introduction of the standards ISO 9001 for its quality management systems and ISO 14001 for its environmental management systems, and ISO 50001 for its energy management at its headquarters in Germany.

About the Frost & Sullivan Award

Each year Frost & Sullivan presents this award to the company which proactively generates value for its customers with a focus on enhancing the return on the investment that customers make in its services or products. The award recognizes companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. The analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.


KRAIBURG TPE is a global manufacturer of thermoplastic elastomers. From its very beginning in 2001 as subsidiary of the tradition-rich KRAIBURG Group founded in 1947, KRAIBURG TPE has pioneered in TPE compounds, today being the competence leader in this industry. With production sites in Germany, the US, and Malaysia the company offers a broad range of compounds for applications for the automotive, industry, and consumer sectors, and for the strictly regulated medical applications. The established THERMOLAST®, COPEC®, HIPEX®, and For-Tec E product lines are processed by injection molding or extrusion and afford many advantages to manufacturers as to processing and product design. KRAIBURG TPE features great innovative capacity and global customer intimacy, customized product solutions and reliable service. The company is certified to ISO 50001 at its headquarters in Germany and holds ISO 9001 and ISO 14001 certifications at all global sites. In 2014, KRAIBURG TPE, with about 440 employees, generated a sales turnover of 138 million euros.


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