Innovating with Active Designer Molecules in Cosmetics: Strategies & Use

Ultimately, customers’ need for new, improved and safer products drives you to constantly innovate. But the stringent cosmetics regulatory restrictions have limited the innovation space. In addition, unproven risks and fear mongering (exacerbated by social media) in certain cases has further clamped down newer concepts.

Thus, there is an urgent need to revamp your innovation & development strategy and understand how to incorporate the active designer molecules to make sure you stay in the novelty game. So, join this course and:

• Capture the full potential of highly potent designer molecules (peptides, saccharides, special lipids...).


• Understand the application do’s & don’ts of individual characterized cosmetic ingredients to design innovative products.


• Sharpen your communication efficiency by harmonizing messages between each step including idea generation, ingredient selection, testing, claims substantiation...


• Get expert guidance to solve your own innovation challenges based on real-life hit & flop examples.

This course is a must for cosmetics ingredients and end-products professionals (R&D scientists, marketing managers, project leaders…) feeling the pressure to innovate with less freedom.

1. Understanding highly potent molecules for cosmetic purposes
• Peptides, saccharides, special lipids…
• What are they and how do they work?
• Why these molecules are your innovation future?
• How can they solve your innovation challenge?


2. Development & application strategies for such molecules


3. Do’s and don’ts when using the molecules in cosmetic formulations


4. Streamlined process of innovating with active designer molecules (from conception to market launch)
• Details of idea generation
• Standard testing environment
• How to go through with the process of claim substantiation?
• Tips to improve your communication strategy


5. Practical examples suggesting hit & flop strategies of highly potent molecules