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The material selection platform
Plastics & Elastomers
The material selection platform
Plastics & Elastomers
Online Course

How Global Trends Impact Beauty Claims

21 Days left to register

Wednesday Jun 12, 2019

Make sure your cosmetic claims reflect global trends and the complex expectations of today’s savvy consumers !

Karen Young will review global trends (fads vs mega trends) and how they impact consumer behavior & expectations to help you find the best way to communicate your product benefits. She will help you decipher short/long term implications of these trends on your product development process, supply chain management and beauty claims.

Read the full Course Outline

Presented By:
Karen Young

Length: 90 min

Course Type: Innovation
Level: Intermediate

Next Session: Jun 12, 2019
10:00 a.m. (New York City)
4:00 p.m. (Paris)

Check your local time

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Why should you attend?

Today’s customers are smart, well informed and have high expectations. You need to keep-up with the changing consumer behavior impacted by mega global market trends. If not, it will be challenging for you to understand your customer's needs for: customized products & services, supply chain to be transparent, ethical & sustainable... Join the Live Course to:

  • Explore the mega trends that are driving enormous shifts in consumer behavior

  • Gain concrete understanding of consumer drivers in the beauty space

  • Resolve your short/long term challenges by understanding the influences of mega trends

  • Effectively communicate product benefits to today’s savvy consumer (customized products & services, supply chain to be transparent/sustainable)
How Global Trends Impact Beauty Claims

Who should attend?

Brand Owners, Marketers, End-product Manufacturers, Professionals involved in :
  • Production / Manufacturing
  • Marketing / Communication
  • Product development
  • Supply chain management

Course Outline

  • Review of 4 major, global consumer influences:
    • Why these influences are changing consumer behavior
    • Short /long term implications for dealing with consumers in beauty industry

  • Overview of Global consumer drivers to gain:
    • Insights into what is meaningful to consumers
    • What are their priorities
    • How do they view their beauty experience ?
    • What problems can the beauty industry help them resolve
    • Best ways to communicate with them
    • How to turn them into fans of your brand

  • 30 mins Q&A- ask your questions directly from the expert !

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