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Fighting Against the Wrong Image of Plastics

SpecialChem / Jun 1, 2011

It is no surprise that plastics are suffering from a bad image, a trend that started since the past two decades. Whereas this perception was exactly the opposite in the sixties, when plastics were synonymous with progress and seen as making life easier at a very fair price. Plastics nowadays need to go back to their initial image. But to do so plastics will have to bring something innovative on top of what they already brought in the sixties because consumers are used to what they have now and they will hardly accept any...

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