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IDEO’s Consumer Centric Design Focus

SpecialChem / Jul 16, 2007

IDEO is a major force in the world of design. It has designed hundreds of products and won more design awards over the past decade than any other firm. Best known for designing user-friendly computers, and other high-tech products, it has also designed items such as the first no-squeeze, stand-up toothpaste tube for Proctor & Gamble Co.'s Crest.

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