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Leading American Based Industrial Design Houses Profiled

SpecialChem / Jul 15, 2008

IDEO is a 350-person industrial design firm that provides product development and branding for a wide range of clients. It also offers packaging design, product research, and strategic consulting services. The company, from its inception, has been a force in the world of design. It has designed hundreds of products and won more design awards over the past decade than any other firm. Best known for designing user-friendly computers, PDAs, and other high-tech products such as the Palm V, Polaroid's I-Zone cameras, the Steelcase Leap Chair, It also designed the first no-squeeze, stand-up toothpaste tube for Proctor & Gamble Co.'s Crest and the Oral-B toothbrushes for kids. Its client list spans the globe, and includes Hewlett-Packard, AT&T Wireless Services, Nestle, Vodaphone, Samsung, NASA, and the BBC.

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