Lucite International, among global leaders in the design, development and manufacture of acrylic-based products. With manufacturing, sales and distribution capabilities across EAME, The Americas and Asia Pacific, it is the energy and driving force behind some of the world's best known branded acrylic products, which make a significant contribution to a wide range of growing sectors and geographic markets. Since being acquired by Mitsubishi Rayon Group in 2009 Lucite International have further strengthened its position as the world's largest supplier of MMA, the essential building block for all acrylics. Below are highlights of the interview of Rowena Sellens, General Manager of Lucite International EAME Materials business since 2009, after 4 years as Polymer Business Director.
Transparent plastics market and moreover Acrylic is continuously evolving. New regulation, new technologies such as LED or new end-use products require suppliers to remain at the edge of innovation. How does Lucite International maintain its leading position with PMMA?
Rowena Sellens: It is really important for Lucite International to anticipate and respond to the future needs of the market, including emerging technologies. A key source of market knowledge is of course the customer partnerships we have, which give us a material user's perspective of future needs in the plastics market. Our challenge is to use...