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North America: A Tough Time for Tough Trucks

SpecialChem / Mar 3, 2008

With the introduction of the all-new 2009 Dodge Ram and Ford F-150 at the North American International Auto Show, leading full-size pickup offerings are now relatively competent across the segment. This will likely lead to greater incentives aimed at defending share in a market softened by housing-led economic deterioration and consumer demand exhaustion.

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