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The Universal Selection Source:
Plastics & Elastomers
Article

Packagers Turn to Heat-Shrink Labels for a Competitive Edge

SpecialChem / Apr 5, 2006

Heat-shrink plastic labels for packaged foods, beverages and other consumer products are rapidly gaining momentum as marketers seek to differentiate their products on crowded store shelves. Covering nearly the entire surface of a bottle, heat-shrink labels are already familiar to buyers of coffee creamers, flavored milks and drinkable yoghurts. The labels are also finding applications in packaging juices, pet foods, bottled water, pharmaceuticals, cosmetics, and lawn-care and auto-supply products. Recent studies report that global markets for heat-shrink labels are growing in the 10-15% per annum range. Behind this strong demand are a number of advantages offered by these labels. Heat-shrink labels can provide eye-catching, high-quality, 360° wraparound graphics on a blow-molded plastic bottle or container. They also cling tightly to just about any bottle shape. When extended to cover necks, caps and lids, the labels can add tamper-evident features to a container. Moreover, UV absorbers can be added to label formulations to extend the shelf life of packaged products.

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