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Plastics Innovations in Cosmetics Packaging

SpecialChem / Jan 13, 2009

The function of good packaging is to lure the retail customer at the counter and appeal to the consumer's senses and emotions. There is usually only seconds to grab a customer's attention as consumer choices are often intuitive, particularly in the cosmetics market. Packaging innovation and development of new cosmetic packaging materials, as well as the ways in which they are applied gives that intuition a nudge in the right direction. Good packaging not only tells the story of the product contained within, but also protects the product during transportation and use, and is cost-effective, functional and innovative so that the product and the brand can be differentiated from the competition. Since the package is the consumer's first impression of the brand, it must also leave a lasting impression. Materials can advance design, with knowledge of material properties and their strengths/ weaknesses being the key to bridging the 'material to design-world' gap. Thick-walled resin resembling glass is a trend that offers the upscale look of glass without its cost.

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