Industry News

KRAIBURG TPE Collaborates with MSA Group to Grow TPE Presence in The Market

Published on 2022-06-13. Edited By : SpecialChem

MSA Group (MSA) and KRAIBURG TPE (KTPE) have officially joined forces to locally represent KRAIBURG TPE in the Latin American market.

This partnership aims to grow the thermoplastic elastomer presence in the consumer, industrial, and medical markets by providing specialty resin with exceptional elasticity, thermoplastic processing, flexibility, and adhesion to various substrates.

MSA Group Overview

With more than 24 years of experience, MSA Group represents companies in the specialized resins and recycling solutions industries. Its international team provides technical, logistical, and commercial solutions, offering a comprehensive service and added value to its customers.

MSA Group, brings the engineering of polymers and special elastomers to the Andean, Central American and Caribbean regions, offering resin services for adhesives, automotive, footwear, construction, architecture, consumption, cosmetics, products, pharmaceuticals, appliances, electricity and electronics, and industrial components. Thus, supplying the requirements of any special plastics project.

Bringing Together KRAIBURG TPE’s Experience & MSA Group’s Expertise

KRAIBURG TPE has over 20 years of experience, and combined with MSA Group’s regional reach and expertise, they strive to provide efficient and successful custom-engineered material solutions. With MSA’s regional know-how and KRAIBURG TPE’s technical knowledge, the alliance proves to be mutually beneficial.

With a noteworthy market share in Mexico, and an in-depth market analysis conducted in specific South American Countries, we understood that the TPE demand in Latin America is prevalent and to participate in it, we needed a strategic partner that would aid us in achieving our growth goals, and MSA has been the precise fit for the Andean region, mainly Colombia”, stated Alberto Oba, sales and marketing director for KRAIBURG TPE America.

Former Successful Applications

KRAIBURG TPE and MSA have had success within various market segments, these include sports and leisure grips, container grips/seals and wearables. Pharmaceutical packaging has also been a successful market segment for the two organizations.

The new partnership will continuously provide consistent high quality TPE and exemplary customer support to ensure customer satisfaction. MSA’s resources as well as sound strategy in the South American region embodies align well with KRAIBURG TPE’s core values.


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