Consumers, ever more aware of potentially risky toys and housewares, are increasingly seeking out eco-friendly products. Toy and houseware manufacturing is changing in response to these consumer concerns. The Consumer Product Safety Improvement Act (CPSIA) is a United States law enacted in August 2008. The legislative bill primarily targets 'children's products' defined as any consumer product designed or intended principally for children 12 years of age or younger. Many manufacturers of toys and housewares have already been developing products that are eco-friendly and CPSIA compliant with some turning to wood-plastic composites as a means of reducing their dependence on petrochemical based plastics. Other toy and houseware manufacturers are turning to eco-friendly recycled plastic materials. The achievement of vivid colors in toys or the soft pastels used in housewares can be a challenge when using recycled plastic.