The material selection platform
Plastics & Elastomers
The material selection platform
Plastics & Elastomers
Online Course

Sensory Marketing & Analysis for Cosmetic Formulations in 2022

On-Demand Course

Recorded on May 10, 2022

Represent and claim proven wellness with feel-good experience in your cosmetic products. This is your best bet to stand out on a market that is saturated with worn-out functional claims like anti-age, anti-cellulite…

Karl Lintner will help you better understand how cosmetics can influence positive emotions (self-esteem, well-being, feel good), ingredients that can be used for this purpose, and how to characterize the sensorial effects in a scientific manner.

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Read the full Course Outline

Karl Lintner Presented By:
Karl Lintner
Length: 90 min

Course Type: Formulation
Level: Intermediate

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Package includes:

.wmv Courses Recording, Presentation Slides & Transcript of Q&A session

Why should you view this course?

Today’s consumers buy experiences rather than ‘just’ a product meeting a dedicated function. At the same time, the same consumers ask for proofs for anything you claim... But how can one ’measure’ well-being, feel-good, or any other emotions in a scientific way? Join this course and:

  1. Get a thorough understanding of the new science (Neurocosmetics) that is redefining the personal care industry!

  2. Stay abreast with latest ingredient advances: “sensactives” and “emo-actives”, combining bio-activity, sensoriality, & QoL (quality of life) benefits that are measurable & claimable.

  3. Review new testing methods to substantiate sensorial claims (eye-tracking, speech analysis, brain mapping, body posture...)

  4. Successfully translate complex scientific test results into clear & simplified language to support your claims.
New Sensoriality in Cosmetics

Who should view this course?

  • Cosmetic formulators, Ingredient suppliers, R&D managers wanting to learn new strategies to address skincare needs of today’s consumers.
  • Marketers looking for a new approach to create innovative, attractive and easy-to-grasp claims and drive this shift in focus from pure function to a holistic experience.

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Course Outline

The following sections will be covered during this session:
  1. Shift in Cosmetic Claims to Overcome Consumers' Boredom of Old Claims:
    new message and new concepts to promote cosmetic benefits

  2. Neurocosmetics and Emotions:
    Introduction to a new science for a new language
    Brain – skin – emotions: a two-way traffic of communication and influence

  3. “Sensactives” and “Emo-actives” for Best Sensorial/Emotional Experience:
    New categories of ingredients combining bioactivity and sensoriality, all measurable and claimable

  4. How to Scientifically Measure Claims (Well-being, Self-esteem, Happiness…):
    New testing protocols
    • Prosody (speech analysis)
    • Mydriasis (diameter of the eyes' pupilla)
    • Posture analysis
    • Ohmic duration response (lie-detector)
    • Eye-tracking...
    • Specialized questionnaires

  5. Sensorial Claim Examples: How to create successful claims from test results?

  6. Regulatory Aspects

  7. Conclusion: Industry outlook

  8. 30 mins Q&A - Ask your technical queries directly to the expert!
Have a query? Email us for any help!

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Members Reviews

Understood new way of thinking about sensory and how to take a not new topic and make it newer.

Anu D. , from Clariant

Explored new areas of consumer assessments Neurocosmetics and Hedonic testing.

Shilpa M. , from Marico Ltd.

Very Good. Got introduction to new sciences behind Sensoriality.

Eva B. , from HallStar Italia

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