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Braskem Launches Sugarcane Derived Bio-based EVA Resin for Allbirds’ Shoes

Published on 2018-08-03. Author : SpecialChem

TAGS:  Green and Bioplastics    

Sugar Footwear Line
Sugar Footwear Line
In line with its strategy to strengthen renewable chemicals, Braskem is launching a resin made from sugarcane.
  • Designed for applications in industries such as footwear, automotive, transportation and others
  • The new product expands the company's I'm greenT portfolio, which already is known around the globe for its green polyethylene, the world's first biopolymer to be produced on an industrial scale. 

New Bio-based EVA Resin

Developed in partnership with San Francisco-based Allbirds, the brand is the first to use renewable bio-based EVA resin (ethylene vinyl acetate copolymer), which is a sustainable innovation from Braskem's I'm greenT brand that will be adopted in the new Sugar footwear line. Already on sale in the United States, New Zealand, Australia, and Canada, the new line combines comfort, design and sustainability.

Demonstrating Sustainability

Joey Zwillinger, co-founder and Co-CEO of Allbirds, said:
"With this development, Braskem is demonstrating its leadership in sustainable manufacturing to the entire chemicals industry. Allbirds is thrilled to partner with Braskem to bring this incredibly sustainable alternative, and to share it with the rest of the world."

Sugarcane Derived EVA
Gustavo Sergi, director of Renewable Chemicals at Braskem, said:
"The partnership with Allbirds is ideal for launching this new renewable resin, since, like us, it is a company that pursues innovation and sustainability in its products."

Closely following the industry's competitiveness and needs to arrive at the new solution, Braskem made adaptations in its plant located in Triunfo, Brazil, to produce the renewable resin.

With characteristics such as flexibility, lightness and resistance, the resin helps to reduce greenhouse gases in the air by capturing and storing CO2 during its production process.

Since it began to be produced, in 2010, Braskem's I'm greenT polyethylene made from sugarcane has captured the attention of companies around the world interested in adopting the solution. Today, the biobased polyethylene is used by over 150 brands in Europe, United States, Asia, Africa and South America.

Innovation is a Key Pillar of Braskem's Growth

Gustavo Sergi concluded:
"We're always seeking to strengthen our position as the leader in the chemistry of the future. As part of this strategy, this year we launched our operation in Boston, Massachusetts with a focus on biotechnology and advanced materials."

Source: Braskem
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